
A beautifully displayed menu can be an effective marketing tool both inside and outside your restaurant. Many restaurateurs use outdoor menu cases to attract attention from hungry passerby, but don’t think about displaying menus inside their restaurant. The truth is, getting people inside your restaurant is only half the battle. Once your customers are inside, how are you communicating with them?
Having a friendly, helpful staff is one important solution, but if you think about it you will realize that you are missing many important opportunities to communicate with your guests.
Using a menu case indoors can not only draw customers in, but it may also convince someone to splurge on that bottle of wine, order appetizers along with the salad and even save a little room for dessert. Here are some ideas on ways to use indoor menu displays as part of your marketing efforts.
A Bold Menu Display Can Draw Customers In
Many restaurants already have a menu frame in the lobby or foyer. This is the most popular place for an indoor menu case, as customers that have just walked in off the street may want to examine your menu further before deciding to enter and take a seat.
An indoor menu case that is intended to draw people in should make a clear, bold statement that can be viewed from several feet away. Adding a header to your menu case display can be a great way of enticing people to take a closer look at your offerings. A successful header will be short, to the point, and descriptive – people that are passing by and looking through the door should immediately be able to get the gist of what you are offering. Some examples: BEST BBQ IN TOWN or BRUNCH BONANZA.
Win the Waiting Game Using Indoor Menu Displays
Part of the restaurant experience is waiting. Of course, you don’t want to keep your customers waiting too long, but some wait time is inevitable in any restaurant. One or more indoor restaurant menu displays can keep your customers informed on what you have to offer, especially during this waiting period when customers might be otherwise occupied. The trick to using an indoor Restaurant Menu Display case effectively is placement: menus should be displayed prominently in locations where customers wait.
During peak business hours, for example, customers may have to wait to be seated. Some restaurants encourage customers to wait in the front of the building, sometimes even providing benches to accommodate waiting diners. Why not install a wall mounted display case for menus in the waiting area? Customers will be able to review your offerings and think about what they are going to order. This will take their mind off the wait, while also saving time later on. If customers have the chance to review the menu before they are seated, chances are they will spend less time at the table thinking about what they want.
Some customers prefer to do their waiting at the bar. This is an excellent opportunity to remind them of your wonderful selection of wines and spirits. A lighted menu display will be visible in even the most dimly lit bar and can display a menu of your bar offerings, including wines, spirits, cocktails, and appetizers.
Save Room for Dessert!
If your restaurant has a display case for cakes, pastries and other desserts, you may want to consider placing a menu display nearby. Customers will want to see descriptions and prices of your tasty treats – why not oblige them with a special dessert menu prominently displayed in a lighted menu case with header? You might just convince someone to save some room for dessert!
Choosing the Right Restaurant Menu Display Case
However you decide to use your indoor menu display, you should make sure it is attractive and easy to use, but also lockable and secure. With the right plan in place, you can use indoor menu displays as a way to increase communications with your customers and boost sales and efficiency.
About the Author
Access Display Group, Inc. is a designer, manufacturer and distributor of changeable frames and displays for printed graphics. The company custom builds its framing systems in its Freeport, Long Island New York facility and distributes them to business of all sizes throughout North America and the world. For more information, visit http://www.swingframe.com.
wxPython Programming Tutorial – 3 – Creating a Menu Bar
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Royal Sovereign RF03MENU0100 Heat Sealed Laminating Pouch $38.49 Royal Sovereign RF03MENU0100 Heat Sealed Laminating Pouch |
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Pela Studio ‘French Menu I & II’ Framed Print $127.99 Artist: Pela Studio Title: French Menu I & II Product type: Framed Print |
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French Chef Pig Menu Chalk Board $48.99 This beautiful hand-painted Deluxe French Chef Pig with Chalkboard is a great for your home kitchen or restaurant. Chalkboard can be used for writing the everyday menu and specials. |
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Trademark Home LED Writing Menu Message Board $11.46 Five (5) super bright LED lightsWriting area is decorated with spiral notebook and pen etchingWriting area dimensions: 6.625 inches wide x 7.25 inches high |
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Casa Cortes 25-inch French Chef Figurine with Menu Board $81.99 This handcrafted Chef figurine is perfect for any bistrostyle, French-themed kitchen or restaurant. Dressed in traditional black and white , he adds a dash of personality to any kitchen decor. Ideal to write today’s specials, fun and functional. |
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Panasonic KX-TG6641B Cordless Phone – 1.90 GHz – DECT – Black $67.49 Panasonic KX-TG6641B Cordless Phone – 1.90 GHz – DECT – Black |
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Chalkboard Small Rectangle Placemats (Set of 4) $24.99 These chalkboard placemats feature quality cork on one side and chalkboard finish on the other. Write a message of the day to discuss at dinnertime or use on a buffet to indicate the menu. |
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Chalkboard Round Trivet $19.99 This chalkboard and trivet features quality cork on one side and chalkboard finish on the other. Write a message of the day to discuss at dinnertime or use on a buffet to indicate the menu. |
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Chalkboard Coasters (Set of 4) $24.99 These chalkboard coasters feature quality cork on one side and chalkboard finish on the other. Write a message of the day to discuss at dinnertime or use on a buffet to indicate the menu. |
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Large French Chef Figurine with Welcome Chalkboard Kitchen Decor $87.99 Find all the inspiration you need for a delicious meal in this welcoming Chef figurine. It comes with chalk board menu and a tray. Dressed in traditional whites, he adds a dash of personality to any kitchen decor. |
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Python 1091 2-way Security and Remote Start System $291.49 One-mile range using 900 MHz Spread Spectrum technologyCustom animations to confirm user commands on the OLED DisplayAdvanced control with the remotes menu wheel (toggle wheel) |
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Cuisinart Chef’s Classic Cast Iron Enameled 5-quart Blue Casserole $0 Cuisinart cookware is timelessBakeware has porcelain enameled exterior perfect for cooking while giving cast iron a new lookEquipping your kitchen with Cuisinart cast iron cookware allows endless menu options |
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Appliance Art Instant Chalkboard Dishwasher Cover $44.99 Turn your dishwasher into an interactive tool for entertaining. With a simple application, this Dishwasher cover will allow you to create a theme in your kitchen for any occasion, display the menu, or just keep the kids busy while you are cooking. |
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Casa Cortes 20-inch French Chef with Chalkboard Kitchen Decor $49.99 This handcrafted chef figurine is perfect for any chef-inspired, or bistro-style kitchen. Dressed in traditional whites, he adds a dash of personality to any kitchen. Additionally, you can write any message or menu of the day on the board. |
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Cuisinart 5.5-quart Chef’s Classic Oval Covered Casserole Cookware $96.95 On the stove, in the oven or under the broiler, this durable and attractive cookware evenly retains and distributes heat for ideal results every time. Any way you cook, this oval cast iron casserole dish allows for endless menu options. |
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King Kooker 60-quart Stainless Steel Boiling Pot $155.99 This King Kooker stainless steel boiling pot includes a punched stainless steel frying basket and a lid. With this large pot you can boil or stew your favorite dishes and increase your cooking appliances along with your menu options. |
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Casa Cortes 18-inch Waiter with Chalkboard Kitchen Decor $51.99 This handcrafted waiter figurine is perfect for any bistrostyle or French-themed kitchen. Dressed in traditional black and white, he adds a dash of personality to any kitchen. Additionally, you can write any message or menu of the day on the board. |
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Vinyl Attraction Balloon Chalkboard Decal. $23.99 Write down the menu for dinner in the kitchen or leave notes to the ones you love with these balloon chalkboard labels from Vinyl Attraction. This decal will stick until you peel them off and are completely reusable. |
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Augason Farms 11-day Grab and Go Emergency Food Supply Pail $72.99 The Augason Farms 4-gallon emergency food supply pail contains 11 days of delicious and easy-to-prepare food for one person. This grab-and-go pail includes a self-filtering Nalgene water bottle and a menu and calorie guide. |
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SanDisk Sansa Clip Plus 8GB MP3 Player (Refurbished) $50.49 Get your move on while listening to music wherever you go with the Sansa Clip Plus MP3 player from SanDisk. This super tiny MP3 player features a bright screen for easy viewing of menu selections and all of the player’s cool features. |
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Boss DB-90 Dr. Beat W Rhythm Coach $137.49 Metronome has menu of rhythmic patterns, note-mixing feature and a 50-location internal memoryRhythm device contains loop play, tap tempo, timer and stopwatchMetronome has built-in speaker, headphone output and volume control |
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SanDisk Sansa Fuze+ 8GB MP3 Player (Refurbished) $53.49 Get your move on while listening to music wherever you go with the stylishly compact Sansa Fuze Plus MP3 player from SanDisk. This versatile MP3 player features a bright screen for easy viewing of menu selections and all of the player’s cool features. |
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Alphaline DVD-5010 DVD Player With HD Upconversion 1080p $49.49 Play DVD, DVD-RW, audio CD, CD-RW, picture CD HDMI output for upconversion up to 1080p Progressive scan output On-screen graphical user interface Multi-angle menu S-video output Composite output Full function remote control Slow motion function and more. |
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Polycom Soundstation2W EX Conference Phone $559.21 Polycom Soundstation2W EX Conference Phone |
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Microsoft Project 2010 Professional – 32/64-bit $669.99 Microsoft Project 2010 Professional – 32/64-bit |
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eMedia Rock Guitar Method $15.49 Includes over 100 step-by-step lessons teaching Rock Guitar. Features hits from Van Halen, Black Sabbath, Green Day, Nirvana and more. |
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Wasp BarCode Maker $124.49 Wasp Barcode BarCode Maker |
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Off the Menu (Hardcover) $22.34 For every dinner service, there is a staff meal. Family-style celebrations prepared by chefs for their crew, the meals are never on the menu, but are designed to show appreciation, provide energy for the evening, and more importantly, please even the p… |
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The Marling Menu-Master for Spain $9.85 Description not available. |
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The Marling Menu-Master for Italy $9.85 Description not available. |
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Menu Design (Hardcover) $34.49 Appetite for art: over one hundred years of menu graphics Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions.  As restaurants pr… |
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Off the Menu (Paperback) $10.1 “As the executive culinary assistant to Chicago celebrity chef Patrick Conlon, Alana Ostermann works behind the scenes–and that`s just the way she likes it. But with developing recipes for Patrick`s cookbooks, training his sous chefs, picking out the … |
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Freedom on the Menu $12.93 The 1960 civil rights sit-ins at the Woolworth’s lunch counter in Greensboro, North Carolina, are seen through the eyes of a young Southern black girl. |
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Freedom on the Menu $5.93 Description not available. |
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The Household Menu and Coupon Organizer (Spiral) $14.25 Meal planning and grocery shopping can be tedious and time-consuming. But they don`t have to be! Now The Household Menu and Coupon Organizer makes planning menus, making grocery lists, filing coupons, and managing the food budget easier than eve… |
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Marling Menu-Master for France $9.85 Description not available. |
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Takeout Menu Folder (Hardcover) $15.43 Description not available. |
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What`s on the Food Chain Menu? (Paperback) $6.92 Introduces habitats and how they provide everything the creatures living in them need, and describes how different parts of the food chain, including producers, consumers–herbivores, carnivores, and omnivores–and decomposers contribute. |
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The 1200-Calorie-A-Day Menu Cookbook $8.46 This diet plan offers numerous low-calorie recipes–for breakfast, lunch, and diner–that require 15 minutes to prepare. Each meal contains an average of 350 calories. Thus, readers who eat three meals a day will maintain a caloric intake below 12… |
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The America`s Test Kitchen Menu Cookbook (Hardcover) $21.72 Presents forty seasonal menus and holiday menus along with cooking tips, last-minute recipes, and information on equipment. |
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Not On The Menu $199.99 Susan Bower Not On The Menu – Limited Edition |
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Menu Card $111 Menu Card: |
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Cream Menu $92 Cream Menu: |
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White Menu $92 White Menu: |
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Pearl Menu $125 Pearl Menu: |
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Rainforest Menu $125 Rainforest Menu: |
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Menu Salatzange $44 Menu Salatzange |
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Menu Nussknacker $44 Menu Nussknacker |
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Menu Schmuckbaum $49 Menu Schmuckbaum |
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Chinese Menu $9.99 Chinese Menu – Poster |
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Menu IV $12.99 Menu IV – Art Print |
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Menu VII $12.99 Menu VII – Art Print |
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Lusitania Menu $24.99 Lusitania Menu – Photographic Print |
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Menu I $12.99 Menu I – Art Print |
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Angelus Menu $264.99 Leonetto Cappiello Angelus Menu – Framed Art Print |
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Today’s Menu $104.99 Jennifer Pugh Today’s Menu – Framed Art Print |
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Menu II $54.99 Dan Dipaolo Menu II – Framed Art Print |
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September Menu $174.99 Pascal Cessou September Menu – Framed Art Print |
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Italian Menu $21.98 Jennifer Matla Italian Menu – Mounted Print |
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French Menu $44.99 Jennifer Matla French Menu – Framed Art Print |

Dispelling the myth that ‘everybody speaks English these days’
We have all heard the statistics about the billions of people who speak or who are learning English worldwide. In fact the British Council claims that 25% of the global population speak English to some degree of competence. English is indeed increasingly widely used all over the world, but does this mean we should ignore the hundreds of other languages spoken in the countries we deal with?
Backlash
There has recently been a significant backlash against the perceived arrogance of English speakers and the international monopoly of the language. Studies have provided evidence that the percentage of the world population that speaks English as a native language is actually falling, and although English dominated the Internet in its early days, more and more non-English websites are now appearing.
By limiting the availability of our business information to one language, we are, perhaps inadvertently, excluding potential customers who are unable, or unwilling, to communicate with us in our own tongue.
Blunders
‘Our food leaves you nothing to hope for’ (seen on German restaurant menu)
‘Please leave your values at the front desk’ (seen in a Paris hotel elevator)
Just as we laugh at badly translated English on signs or menus when we are on holiday, imagine how a similar faux-pas on your company website or promotional material might be received. This is why it is vital to engage professionals to take care of your translations.
It takes more than a bilingual employee, or one who speaks another language fluently, to translate. It is also crucial to be aware of the many cultural differences between countries, which often go hand in hand with the language.
Attracting new custom
We all want to boost our company website profiles on search engines such as Google, but have you considered the country-specific versions (e.g. Google France, Google Brazil)? Only by providing your company information in other languages will you reach these key audiences.
Exporters should perhaps consider the words of former German chancellor Willy Brandt: “If I’m selling to you, I speak your language. If I’m buying, dann müssen Sie Deutsch sprechen [then you must speak German]“.
Translation providers
Reputable companies will only employ native speakers with proven experience and qualifications, and ensure the translations are reviewed and edited before being returned to you.
About the Author
Business Language Services Ltd. has been helping companies break down language and cultural barriers for over 20 years. For a no-obligation quote or if you would like to discuss how we can help your business succeed in the overseas market, please contact us on 02920 667666 or email info@businesslanguageservices.co.uk. For more information about Business Language Services, you can also go to our new website: www.businesslanguageservices.co.uk
vanguard bandits menu theme (english)
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Not On The Menu $199.99 Susan Bower Not On The Menu – Limited Edition |
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Knowledge in the Brain Bookends – Menu $179.95 Knowledge in the Brain Bookends – Menu These fabulous bookends are the designs of Karim Rashid – a creative mind and never-ending source of ideas and striking design. 7.75″H Resin Black and Gold About designer Karim Rashid : A leading figure in the fields of product, interior, fashion, furniture, lighting design and art. Born in Cairo, half Egyptian, half English, and raised in Canada, Karim now practices in New York. He is best known for bringing his democratic design sensibility to the masses. Karim has designed a series of patterns for a limited edition of Pernille Vea’s well-known thermocup available throughout 2007 only. |
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Cooking the English Way (Easy Menu Ethnic Cookbooks) $8.67 This book is in Good Used condition |
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Ukrainian English/English Ukrainian Practical Dictionary With Menu Terms $12.71 This book is in New – Excellent condition |
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Rainforest Menu $125 Rainforest Menu: |
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Menu Card $111 Menu Card: |
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Cream Menu $92 Cream Menu: |
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White Menu $92 White Menu: |
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Pearl Menu $125 Pearl Menu: |
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Lagoon Menu $125 Lagoon Menu: |
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Ballet Menu $125 Ballet Menu: |
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Menu Salatzange $44 Menu Salatzange |
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Menu Nussknacker $44 Menu Nussknacker |
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Menu Schmuckbaum $49 Menu Schmuckbaum |
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Chinese Menu $9.99 Chinese Menu – Poster |
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Menu IV $12.99 Menu IV – Art Print |
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Menu VII $12.99 Menu VII – Art Print |
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Lusitania Menu $24.99 Lusitania Menu – Photographic Print |
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Menu I $12.99 Menu I – Art Print |
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Angelus Menu $264.99 Leonetto Cappiello Angelus Menu – Framed Art Print |
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Today’s Menu $104.99 Jennifer Pugh Today’s Menu – Framed Art Print |
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Menu II $54.99 Dan Dipaolo Menu II – Framed Art Print |
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September Menu $174.99 Pascal Cessou September Menu – Framed Art Print |